We live in a time where communication is the fastest it has ever been and businesses and organizations have been customizing themselves to the luxuries that the internet brings. With the internet, a business or organization can communicate to others and have instant feedback. One way to communicate is through the use of a blog. About.com suggests that a blog can be used as "a corporate tool for communicating with customers or employees to share knowledge and expertise"(par 6).
A blog can be very helpful in marketing a product, sending out information, selling items, and many other things. One blogger uses a blog for a nonprofit fitness challenge. The blog tells participants weekly challenges, allows users to submit points, updates team standings, and provides links to healthy websites. Doing this helps the participants to stay motivated in building better habits in life.
Another blogger uses his blog to display his photography he does. He is a professor at BYU-I and displays his scenery photography to students and others so they can see different types of shots.
Blogs are a great resource to businesses as well. Businessweek.com says that by reading other blogs, a business can find out who is "talking about your business, engaging your employees, or leaking those merger discussions you thought were hush-hush" (par 4). Blogs can do many things for a business and are a great marketing tool. They can provide links to products or websites, critique other businesses and help them to stay honest, take polls, and much more.
Works Cited:
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
www.businessweek.com/magazine/content/05_18/b3931001_mz001.htm
darrenclarkphoto.net/blog/
buildinggoodhabits.blogspot.com
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